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Greece: Online Reputation Management & Destination Marketing
For an online reputation management program to be successful at a destination level, it is clear that Tourism Boards and DMOs need to follow an organized and methodical approach. Setting clear...
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The Destination Marketing Landscape: The Role of DMOs
2012 has been declared as the year of integrated online & offline marketing while digital technology is nowadays at the epicenter of the tourism experience. Since the budget of a DMO and its...
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In Partnerships We Trust- Collaborative Destination Marketing
September, can also be considered as the month of fresh beginnings, and during the last few days we have seen the launch of quite a few exciting destination marketing initiatives. This week we have...
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Growing Mobile Travel Marketing
Travel apps are leading industries in usage growth at the same time that travel companies are digging deeper into mobile app development as they aim to connect with consumers at all points during the...
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UNWTO Online Tourism Campaign
With one billion tourists traveling the world in a single year in 2012, transforming these one billion tourists into one billion opportunities is at the heart of the online campaign launched by UNWTO...
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Global Tourism Survey: Visitors Expect Better Digital & Mobile Experience
Are m-tourism services and apps truly meeting visitors’ expectations? Based on its reference global benchmarking survey TRAVELSAT© Competitive Index, TCI Research reports that destinations still have...
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TrendSpotting 2013 is Here!
The abouTourism Trendspotting compilation is here to give you the whole picture of where the tourism and travel industry is headed in 2013 and beyond ! 2013 is more about developing instant,...
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Top 5 AbouTourism Posts for 2012!
As we get ready to welcome 2013, we take a look back at some of our favorite and most read articles for 2012! During this past year, abouTourism offered insights on destination marketing and the latest...
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Destination Marketing: Social Media Campaigns that Work
Slovenia, through the Slovenian Tourist Board (STB) has a well developed digital presence promoting the country as a tourism destination. In order to raise awareness of Slovenia as a high class and...
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Social Media & a Conference Kick-off at 35.000 Feet?
Wondering in what new ways can social media, a conference and a plane be connected? While the latest surveys show that about half of airline passengers are interested in booking destination-related...
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